The Hero Gui Borchert

Gui Borchert

Gui began his career as a graphic designer in Rio de Janeiro, Brazil where he got his BFA in Design from UFRJ - Rio de Janeiro Federal University. Early on he got to experience working on several different mediums from interactive, to print and motion graphics. With time, he realized his passion was exactly that. Exploring the freedom of media and creating design and ideas that can live anywhere- from print to digital, TV screens to mobile and traditional to the most unexpected places.

After a few years working in Brazil, he decided to pursue new experiences and moved to New York to work for R/GA in interactive advertising. After joining the agency in 2003, he quickly grew into one of the agency's leading creatives. After four years of working on the award-winning Nike account, most recently as an associate creative director, Gui joined Mother New York in July 2007 to pursuit new challenges in integrated advertising. As one of the senior creatives at the agency, he produced work for Mother's largest clients such as Dell and Johnson & Johnson.In October 2008 Gui moved to integrated agency Syrup New York, part of the LBi group, to lead global integrated account Puma Teamsport, with a strong focus on football (soccer) which has always been one of his dreams.







Gui's strengths include idea generation and conceptual work, as well as design direction and execution. His diverse style can be seen across the variety of work in his book. In 2006 Gui was featured in Print magazine as one the 20 most talented designers under 30.

In 2007 Gui was one of twelve artists commissioned by agency Gringo in Sao Paulo to customize a bottle of Absolut Vodka for the Absolut Brazil series. His work was featured on the website, as well in a show in Sao Paulo. The collection was also published in IDN magazine. In that same year Gui was also commissioned by Stefan Sagmeister to create a typographical illustration for his book, Things I Have Learned in My Life So Far. The illustration, in collaboration with Brazilian 3D artist Sandro Rosa, was published as a spread in the book and also used as the cover and back cover of French publication Les Cahiers du Musée national d'art moderne.This year, Gui was approached by the Barack Obama campaign to create and donate a poster for the Artists for Obama series, currently featured on the campaign's website. Within a week, over 1500 posters were sold.

Throughout his career, Gui has done work for some of the world's most recognized brands, including a collaboration with R/GA CEO Bob Greenberg and Stefan Sagmeister on the logo pitch for the NYC2012 Olympic bid. He has worked on illustration projects with leading agencies like Salles D'Arcy and DM9DDB in Brazil. He also serves as a news editor on the well-respected Australian design site designiskinky.net. And in 2001, he founded eyepunch.com, one of the most recognized design resources in the Brazilian design community.








He has won more than two dozen awards including top honors at the industry's most prestigious competitions including Cannes Titanium Lion, Cannes Cyber Lion Grand Prix, D&AD Black Pencil, Best of Show in One Show Interactive and the Grand Clio. His work has been shown in exhibits and published in numerous magazines and books in Brazil, the United States, Europe, and Asia. Gui often speaks at events and works with students in workshops and lectures, as he strongly believes that sharing knowledge contributes to a stronger and more integrated creative community.

Gui is a futebol (soccer) aficionado and always claims the number 10 jersey when he plays. He likes to believe that his skills live up to the mystical nature of that number. He also has a small part as a voice in Grand Theft Auto IV. He thinks that's cool.

via : www.guiborchert.com

Tattoo & Taboo by Kim Joo

Korean artist named Kim Joon was originally a painter interested in exploring the dynamics and tensions that exist between the mental and physical realms. Kim first became interested in the process of tattooing in college and while serving a three year military term in Seoul, Korea. During his time in school and the military, he began to give home made tattoos to his friends. When Mr. Kim gave these home made tattoos he used needle, thread, and Chinese ink. He would dip the thread into the Chinese ink and let it drip down the needle into the skin.

His digital prints utilise graphic animation to create three dimensional nude bodies on which he grafts on skin from things like snakes, human bodies and even fabrics, then embedding them with patterns from luxury brands coupled with Asian motifs. His work has included brands like Vivienne Westwood, Breitling, Montblanc, Ferragamo, BMW, and Chanel has even commissioned one his most recent works (right). In October, his work Bird Land - Armani sold at Sotheby's Hong Kong for almost HK$140,000. Pop culture references are also common in his work, from Donald Duck and Aerosmith to his tribute to Michael Jackson, Neverland.

I am interested in tattoo as a metaphor for hidden desire or a kind of compulsion engraved into human consciousness. I see the skin, or in some cases the monitor, as an extension of a canvas. My earlier tattoo paintings were 3 dimensional canvases in the form of lumps of flesh or parts of a body, such as a muscular arm. Tattoos can reflect individual and collective reality or displaced desire.

via: www.kimjoo.co.kr

Apakah Desain Grafis Sebuah Profesi Gratisan?

Bisa jadi! Foto-foto di atas saya ambil akhir Januari 2010 kemarin saat saya berada di Bali untuk mengurusi pabrik kaos Jangkrik dan Museum Kartun, bersama GM Sudharta, Pramono dan Mas Pri.

Apa yang dulu-dulu tahun ‘90-an kita bayangkan sudah menjadi kenyataan! Saat perusahaan setting tumbang satu-persatu di Bandung, karena kalah bersaing dengan Ventura Publisher [atau Adobe PageMaker di Jakarta] saya berpikir mungkin nantinya bikin lay-out majalah bisa gratis juga, karena kita kerjakan sendiri. Tadinya lay-out majalah atau buletin masih dihitung per-centimeter seukuran A4 atau folio, lalu hal ini lambat-laun mulai dilakukan oleh percetakan sebagai layanan gratis bagi klien.

Lebih miris lagi, pada era yang sama, ketika CorelDraw tiba-tiba muncul menjadi platform desain urang Bandung. Seorang rekan bahkan menghitung harga desain dengan model per-centimeter print-out! Sehingga anda tinggal bayangkan, satu lembar HVS-A4 bisa dipenuhi dengan berapa alternatif logo dan harganya kira-kira 50 ribu rupiah. Kata rekan saya tersebut, yang penting balik modal komputer dan printer-nya dulu. Saya memang sarankan ke dia untuk mulai menambahkan design fee juga, namun berhubung langganannya kebanyakan percetakan atau perusahaan kecil, ya apa boleh buat, 150 ribu saja mereka sudah protes. Dan pola ‘dagang desain’ semacam ini kemudian jadi model di Bandung.

Perusahaan sekelas Matari pernah coba masuk ke Bandung, tapi hanya sebagai pendukung below-the-line Jakarta. Pak Dedy yang jadi kacab-nya waktu itu pernah mengajak saya untuk mendatangi seorang klien Bandung yang mau re-design logonya. Dia bilang orang Bandung harus mulai menghargai logo seperti di Jakarta. Hanya butuh dua kali ketemu dengan Matari, pertemuan kedua soal harga, selanjutnya tidak ada kabar. Padahal harga yang disodorkan Matari sangat rendah dibanding Jakarta.

Makanya di Bandung tidak banyak perusahaan advertising yang bertahan, itupun tergantung klien dari Jakarta.

Kembali ke persoalan di atas, mungkin tidak perlu juga para desainer Bandung dan juga di seluruh Indonesia jadi resah, jangan-jangan desain memang akan jadi profesi gratisan. Gejalanya memang begitu. Tapi para pakar pendidikan atau pemasar pendidikan boleh sedikit pikir-pikir.

Masalahnya, seperti hitungan kasar rekan Hastjarjo dari Binus, sekitar 5000 lulusan DKV setiap tahun dihasilkan oleh Pendidikan Tinggi di Indonesia. Saya ragu dengan angka ini mengingat perguruan tinggi biasanya melakukan wisuda dua kali setahun, jangan-jangan malah lebih dari 5000 lulusan. Itu yang dari DKV, lalu yang dari jursan lain? Informatika atau Fikom yang notabene juga belajar mengoperasikan komputer grafis? Lalu anak-anak muda ini akan menyerbu Jakarta yang konon menghargai desainer lebih baik dari kota manapun di Indonesia. Nah lo!

Pengalaman saya di Bandung, banyak calon desainer muda yang punya modal, di Bandung, membuka usaha digital print yang lebih ‘jelas’ cash-flow-nya dibanding jadi desainer. Yang lain ada yang memilih jadi desainer kontrak pada beberapa perusahaan, yang gajinya dihitung sedikit di atas UMR. Atau ada juga yang memilih jadi pegawai tempat print lain, di mana dia harus bersaing juga dengan para lulusan jurusan lain yang mampu juga mengoperasikan komputer, di mana desain grafis hanya merupakan layanan gratis bagi klien.

Oke, ini memang potret muram dari profesi kita. Mudah-mudahan tidak terjadi di seluruh Indonesia. Namun boleh tetap jadi pemikiran kita semua. Nantinya akan terjadi seleksi alam, dimana hanya desainer yang berkualitas bagus yang akan bertahan.

Dan bagi yang belajar asal-asalan harus siap-siap terkena seleksi alam. Madesu, masa depan susah alias gratisan!

Bandung, Awal Februari 2010 Toni Masdiono

dikutip dari http://dgi-indonesia.com

Get Them off Your Dog - People As Fleas

Perwanal Saatchi & Saatchi in Jakarta, Indonesia, has taken interactivity and creepy-crawliness to a new, flat level with the creation of this massive “floor sticker” in an Jakarta shopping center.




The ad, for Jakarta’s pet emporium JAKPETZ, promotes Frontline Flea & Tick Spray with the slogan “Get them off your dog.” Viewed from the upper levels, the people walking on the ad look disgustingly flea-like, and the scene elicits constant reactions that sound something like “yikes!” The team behind this effective promo included Chief Creative Officer Andy Greenaway, Executive Creative Director Juhi Kalia and Art Directors Aryanto Salim and Joel Clement.

post:otherside@2010

Stunning Illustration by Alberto Seveso

Simply mind blowing creations from Alberto Seveso, graphic designer and illustrator from Italy.

To achieve his works of art he maximizes the use of Illustrator and Photoshop. His technique of combining "swirly" arrangements with photos of people and faces is a style of design which is all his own. His works are both captivating and stunning.











via: www.burdu976.com

Berbagi Amplop Rejeki

Ini adalah program untuk secara kecil-kecilan mencoba mengurangi jumlah para pengemis di negeri ini, utamanya yang menjadikan mengemis sebagai profesinya, karena keterdesakan kurangnya harta atau karena malas tidak mau bekerja yang lain. Sedangkan untuk pengemis berdasi, biarlah KPK dan kepolisian yang urus saja, program ini tidak mengarah ke sana.

Ide awalnya berasal dari pembicaraan antara teman-teman di Petakumpet, Rekarupa (Iqbal, Rahmat) dan Mas Bram Satya (Lunar).

Oya, sekali lagi target audiens yang disasar adalah: pengemis, baik asli maupun tiban.

Program ini bertujuan mengubah mindset dari pola pikir miskin menjadi berpola pikir kaya. Dari kebiasaan meminta menjadi memberi.

Intinya: daripada ngasih duit doang ke pengemis yang tidak mendidik, dengan ini dikasih bonus pemahaman sederhana tentang manfaat memberi dan mencari rezeki dengan cara yang benar. 

Kita siapin beberapa Amplop Rejeki di dashboard mobil sehingga bisa dibagikan di lampu merah, saat Sholat Ied, saat selesai Jumatan, saat di pasar, dimana saja kita melihat Saudara-saudara kita yang perlu diperbaiki mental dan pola pikirnya dalam mencari rezeki.

Tingkat keberhasilan program ini seperti apa? Jika kita berikan 10 amplop, Insya Allah 1 atau 2 orang yang tergerak hatinya untuk mulai berfikir ulang tentang pekerjaannya mengemis itu sudah cukup. 1 orang pengemis saja mau mulai memberi lima ratus rupiah pada kawannya sesama pengemis itu modal awal yang cukup. Tentu, program ini akan ada kelanjutannya lagi.



Program ini telah mulai dijalankan di akhir Ramadhan 1431 H kemarin, saat Lebaran maupun setelahnya. Program ini pun terus dilanjutkan karena para pengemis masih banyak di sekitar kita.



Desain ini juga silakan disebarkan seluas mungkin, sebanyak-banyaknya, oleh siapapun yang tertarik untuk sama-sama berjuang menjadikan bangsa ini menjadi bangsa yang kuat, bangsa yang gemar berbagi, bukan bangsa dengan mental peminta-minta. Tak perlu sebutkan sumbernya, desainer awalnya, konseptornya, tak perlu. Ini semacam software Linux, biarlah menggelinding bagai bola salju menebarkan kebaikan. Mau kasih nama perusahaan, merk atau apapun di materi amplopnya juga boleh, it's freedom to do good things. 



Demikian, mohon masukan, kritikan untuk perbaikannya. Dan mari bekerjasama untuk melakukan hal-hal yang baik, mewujudkan Rahmatan lil 'Alamiin.

dikutip dari http://www.mybothsides.com/ M. Arief Budiman