Gui Borchert
Gui began his career as a graphic designer in Rio de Janeiro, Brazil where he got his BFA in Design from UFRJ - Rio de Janeiro Federal University. Early on he got to experience working on several different mediums from interactive, to print and motion graphics. With time, he realized his passion was exactly that. Exploring the freedom of media and creating design and ideas that can live anywhere- from print to digital, TV screens to mobile and traditional to the most unexpected places.
After a few years working in Brazil, he decided to pursue new experiences and moved to New York to work for R/GA in interactive advertising. After joining the agency in 2003, he quickly grew into one of the agency's leading creatives. After four years of working on the award-winning Nike account, most recently as an associate creative director, Gui joined Mother New York in July 2007 to pursuit new challenges in integrated advertising. As one of the senior creatives at the agency, he produced work for Mother's largest clients such as Dell and Johnson & Johnson.In October 2008 Gui moved to integrated agency Syrup New York, part of the LBi group, to lead global integrated account Puma Teamsport, with a strong focus on football (soccer) which has always been one of his dreams.
Gui's strengths include idea generation and conceptual work, as well as design direction and execution. His diverse style can be seen across the variety of work in his book. In 2006 Gui was featured in Print magazine as one the 20 most talented designers under 30.
In 2007 Gui was one of twelve artists commissioned by agency Gringo in Sao Paulo to customize a bottle of Absolut Vodka for the Absolut Brazil series. His work was featured on the website, as well in a show in Sao Paulo. The collection was also published in IDN magazine. In that same year Gui was also commissioned by Stefan Sagmeister to create a typographical illustration for his book, Things I Have Learned in My Life So Far. The illustration, in collaboration with Brazilian 3D artist Sandro Rosa, was published as a spread in the book and also used as the cover and back cover of French publication Les Cahiers du Musée national d'art moderne.This year, Gui was approached by the Barack Obama campaign to create and donate a poster for the Artists for Obama series, currently featured on the campaign's website. Within a week, over 1500 posters were sold.
Throughout his career, Gui has done work for some of the world's most recognized brands, including a collaboration with R/GA CEO Bob Greenberg and Stefan Sagmeister on the logo pitch for the NYC2012 Olympic bid. He has worked on illustration projects with leading agencies like Salles D'Arcy and DM9DDB in Brazil. He also serves as a news editor on the well-respected Australian design site designiskinky.net. And in 2001, he founded eyepunch.com, one of the most recognized design resources in the Brazilian design community.
He has won more than two dozen awards including top honors at the industry's most prestigious competitions including Cannes Titanium Lion, Cannes Cyber Lion Grand Prix, D&AD Black Pencil, Best of Show in One Show Interactive and the Grand Clio. His work has been shown in exhibits and published in numerous magazines and books in Brazil, the United States, Europe, and Asia. Gui often speaks at events and works with students in workshops and lectures, as he strongly believes that sharing knowledge contributes to a stronger and more integrated creative community.
Gui is a futebol (soccer) aficionado and always claims the number 10 jersey when he plays. He likes to believe that his skills live up to the mystical nature of that number. He also has a small part as a voice in Grand Theft Auto IV. He thinks that's cool.
via : www.guiborchert.com
